Market Research and Intelligence Manager

Responsibilities:

• Communicating with clients to understand and document the business objectives;
• Selecting the most appropriate research methodology and techniques;
• Market trends analysis together with peer comparison;
• Designing qualitative and quantitative research plans for products in all stages of the Product Life Cycle;
• Designing research questionnaires and moderator guides;
• Working with Sales Team and Product Development Managers;
• Interpreting data, writing reports, and making actionable recommendations;
• Identifying client data base and their requirements;
• Work closely with marketing and product teammates to identify research topics;
• Collaborate cross-functionally with design, product management, content strategy, engineering, and marketing.

Requirements:

• A minimum of 5 to 7 years within the custom Market Research industry;
• 1 to 3 years of industry/sector experience (wire and cable industry specific required);
• Academic and practical experience with a wide array of new product, brand, advertising and customer satisfaction research methodologies;
• Exceptional written and oral communication abilities;
• Strong analytic skills with experience in statistical modeling and analysis;
• Proficient with Excel, PowerPoint, and SPSS/SAS;
• Bachelors or advanced degree in business, mathematics, or the sciences.