Regional Marketing Director

Michael Page warsaw

Our Client is a leading international financial institution. We are seeking entrepreneurial marketing directors with strong experience in digital marketing who will define the marketing strategy and its execution across a number of markets in Europe.

As part of the leadership team - this pivotal role sits at the heart of the business to ensure the optimum marketing processes and strategies are in to maximise customer growth and satisfaction.

Client Details

Our Client is a leading international financial institution. We are seeking entrepreneurial marketing directors with strong experience in digital marketing who will lead the creation of the marketing strategy and its execution on a number of markets in Europe.

Description

  • Responsibility for defining the company's marketing strategy and then ensuring that there are effective plans and processes to bring it to life across the Region
  • Focus on digital marketing and online channels
  • Accountability for marketing performance, both in house and external, leading a centralised marketing and CRM service to support all markets in scope
  • Responsibility for managing the company's brand strategy and offering
  • Leading an international dispersed marketing team and supporting the leadership team as its member and inspirer
  • Improving product marketability and profitability, direct market channel development and coordination of sales distribution
  • Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing sales action plans
  • Identifying marketing opportunities; defining market, competitors' share, and competitors' strengths and weaknesses; forecasting projected business; establishing targeted market share
  • Establishing and maintaining relationships with industry influencers and key strategic partners
  • Building close and strong co-operation within with all departments
  • Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analysing variances; initiating corrective actions

Profile

  • Several years of experience as a Marketing Director / Head of Marketing / Marketing Manager with a strong focus on digital marketing / online channels
  • Experience in managing a regional or global dispersed team is key
  • Experience in a financial institution strongly preferred (banking, insurance, digital)
  • Extensive digital marketing & CRM expertise
  • University degree or equivalent in BA, preferably Marketing or equivalent
  • Driving results based on a customer-centric thinking, performance / result oriented
  • High business acumen & commercial mindset
  • Excellent communication and representation skills in Polish and in English

Job Offer

  • International working environment
  • Competitive remuneration package
  • Benefits package


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