Product Expert CE

Responsibilities:

• Execute assessment of the local competitive landscape, and provide feedback to EMEA headquarters on range, pricing and desired market position,
• Evaluate and analyse competitive market offerings & maintain understanding of key market drivers, issues and players in assigned markets - use comparisons to identify optimum positioning for company's products,
• Carry out regular category sales analysis and map against forecast for management review,
• Manage product launches including provision of sales, marketing, competitive, and positioning collateral materials,
• Support marketing by developing ideas for regional promotion and marketing activities,
• Challenge the sales organization to promote and push the product lines,
• Perform ongoing win/loss analysis to better understand the features required for sales success,
• Develop presentation material to support product and marketing strategy development for management, sales teams, training departments & customers.